
The $40,000 Truck Trap
That service van isn’t just a monthly payment – it’s insurance, fuel, maintenance, and depreciation that rarely make it onto your job bids. Here’s how to calculate the true cost of your fleet and price it into every estimate.
GrowthLedger Academy
No fluff, no 45-minute webinars. Every video follows the same format: the myth you’ve been told, the math that proves it wrong, and the action you can take this week to grow your business.

That service van isn’t just a monthly payment – it’s insurance, fuel, maintenance, and depreciation that rarely make it onto your job bids. Here’s how to calculate the true cost of your fleet and price it into every estimate.

Drill bits, wire nuts, and scrap material look too small to matter on a bid – until you add them up. Material waste and small tools quietly create a silent 5% profit leak on nearly every job. Here’s how to price it correctly.

“Can you just move that outlet?” Three innocent words that quietly cost trade contractors tens of thousands a year in unbilled work. Here’s how undocumented field favors add up — and the simple system that stops the leak.

You pay technicians for 8 hours – but how many are actually billable? “Windshield time” is one of the largest hidden expenses in a service fleet, and most owners have never measured what it’s actually costing them.

Charging $100/hr for a $35/hr technician feels like a 60% margin – until you factor in burden costs and utilization. Here’s the real math behind your true labor rate, and why most trade contractors are pricing themselves into a loss without knowing it.